if you’ve ever seen a dog catch a glimpse of a squirrel, you know pets are the world’s greatest source of naturally sustainable energy. And you’ve probably thought, imagine if we could harness all that power? To help Purina reach its sustainability goals, we did just that - harnessed pets’ natural energy to help power a more sustainable future. In partnership with Pavegen, we created the first motion-sensitive floor tiles calibrated to convert pet steps into energy. The tiles debuted in Purina’s hometown of St Louis in 2024, and the energy captured from pet activity continues to help offset Purina factory energy use and power their sustainability goals.