To help recruit young creatives, we got Tim Robinson and Comedy Central to turn our real agency into the nemesis of the fake ad agency on their hit comedy series “Detroiters”.
See how we pulled it off in vid below. And check it for real on Detroiters on Netflix and Comedy Central.
On St. Patrick's Day, I opened a pub that refused to serve the Irish.
Within a day, the story spread around the world, sparking massive support and action for immigration rights.
NoIrishPub.com
When you’re Xfinity, how do you undo Google Fiber’s hype?
You don’t.
You hack Google so Google does it for you.
We helped launch and brand the Detroit Public Theatre. By the end of the first season, DPT had become an internationally-acclaimed "Off-Broadway" destination.
* Some pieces and kind words from the New York Times.
Potbelly was a sub shop that filled appetites. We shifted them to a brand that nourishes happiness.
To launch the rebrand, we fused data, social listening and Potbelly's real in-shop musicians to feed smiles across the web.
* Featured in Adweek, Campaign, The Drum, AgencySpy, Digiday, Bizjournal and showcased at Adage:Next and SXSW. Recently won the D-Show Digital "Best of Show".
To launch Cox's extreme new home wifi, we enlisted the Drone Racing League’s top pilot to attempt an 80-mph drone race through the toughest course of all - his Mom’s house.
Harman/Kardon is as much a feast for the eyes as ears. So we went all sexy pants on a rebrand. And tossed in some J Lo for good measure.
AT&T, Verizon and DirecTV love to seduce you with sexy offers. But once you discover their dirty secrets, you'll wish you swiped left.
To stem the onslaught of cord-cutters, we reimagined the traditional cable value prop (the tech) and focused on the deeper reason people pay for quality content - the emotional connection.
* Since campaign launch, new connects have far outpaced cord-cutters. #suckitHulu
