Hey here’s a crazy idea - what if instead of spending a fortune on advertising, we could insert a brand’s product into culture to drive insane amounts of coverage, conversation and awards? 20,000,000,000 impressions, 10’s of thousands of stories and bajillions in sales later, we’re beginning to think it’s not so crazy. Here’s a few things we’ve been up to…

THE VAXX DOUGHNUT: We did what pundits, politicians, propaganda, several Presidents and all of science couldn’t do. Get people to get vaccinated. And to think, all it took was a free doughnut. God bless America.

RESULTS: #1 on Twitter. Top Google search. 7000+ media stories. 100 million viewers. 10 billion impressions. 565 million vaccines. Multiple award show shortlists.

THE MARS DOUGHNUT: On Feb 18, 2021, NASA made history by landing a rover safely on Mars. We decided to crash the convo by launching our own Mars doughnut. It ended up stealing the headlines. And gave Colin Joust and SNL a chance to land a historical unsafe-for-work burn.

RESULTS: Within 48-hours, 1500+ stories, 1.7B viewers. All shops sold out of doughnuts in 3 hours. Not 1 cent of paid media.